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Value-chain creation project Ongoing

Green Scene

How it started

The pilot project will demonstrate that innovative awareness and sales techniques facilitate large-scale adoption of new clean technologies in rural households. Solar is the most suitable clean technology, but few can afford to invest in a reliable system. Green Scene has solved this by offering its products through Pay-As-You-Go (PAYGO), making it possible for anyone to switch to clean energy while also saving money. The project trains sales agents to inform communities of the benefits of switching to solar – creating decent jobs, stimulating local economies, improving health, and reducing emissions.

I really saw the difference I could make in this moment. I saw how light can change lives

Rekik Bekele, founder of Green Scene Energy

The Challenge

Ethiopia has 22 million households, of which 15 million, or 68%, do not have access to electricity. The government’s National Electrification Program (NEP-2) plans to connect 8 million households to the national grid. This leaves 7 million households, or 35 million people, permanently off-grid, without affordable energy access.

The Solution

To tackle this challenge, Green Scene Energy, founded by Rekik, an engineer with a personal commitment to energy equity, proposes a sustainable solution. By adopting a Pay-As-You-Go system, the project makes clean energy accessible to all, irrespective of income. Furthermore, it empowers local communities by training sales agents, thus creating jobs, stimulating the economy, and enhancing health and environmental conditions. This holistic approach not only addresses the immediate need for clean energy but also fosters long-term socioeconomic development.

5 training locations established

75 sales agents trained (35% women)

264 households use solar as main energy source

18 sales events held in communities

Working with Green Scene as a Sales Agent benefited me in a variety of ways, as the income I received covered the rental cost of the house I live in, and it also helped me learn more about the details of solar home products as I plan to grow in that direction 

Sintayew Turu, sales agent trainee 

Our partners on this project

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